PPC stands for Pay-per-Click, it is a model or process of internet marketing in which advertisers have to pay an amount each time their ads are clicked by users. That means it is a method to buy visitors or get paid traffic to your site, opposite to the organic SEO.

Steps of PPC:

  • Create the best PPC campaign i.e. via targeting right audience
  • Choose appropriate keyword bid and analyze the outcome of PPC campaign
  • Build an easy yet effective campaign structure
  • Setup your PPC settings in Google Adwords for better results
  • Experiment with right interests and right markets
  • Maintain Ad relevancy and quality
  • Choose Better Keyword Management
  • Build an effective Call-to-Action plan with unique selling propositions

10 Best Tips for Effective PPC

  • Unique Keywords for each Ad Group
  • Keyword Enriched Ads
  • Quality & Dynamic Content
  • Geographic Audience Targeting
  • Select right landing page for each Ad
  • Test multiple Ads with different keywords
  • Avoid Highly Matched Keywords
  • Insert Negative for better optimization
  • Calculate returns on investments